CBR Media held multiple exclusive events for investors and media to introduce the Chinese electric vehicle manufacturer in Hong Kong and show case the performance and technology behind the brand new XPeng P7. The team helped manage the event despite strict restrictions and constraints due to the COVID-19 pandemic.

 

To give the attendees the full experience of all the features, CBR Media worked with a professional driver to create a test circuit which allowed the car to be push to the limit. Working with Xpeng, we are also able to showcase technologies like self parking and voice controls to the guests. 

 

The overall event was managed with safety and hygiene protocols as a major priority, ensuring guests are adequately socially distanced and all touch points were sanitized for each show case. The car was transported to Hong Kong’s iconic landmarks to take pictures of the XPeng P7 for further advertising and promotion requirements.