CBR Media ran a unique branding campaign for Haier to showcase the technology, strength and reliability of their washing machines. In conjunction with Craft-Bamboo Racing, a formula car was designed which used the Haier Washing Machine motor in 2019 - Formula Haier.

Craft-Bamboo Racing’s experienced engineer successfully put 5 direct-drive washing machine motors into a formula car and powered it around the world-famous Nurburgring Circuit. CBR Media organized the filming of this challenge and created the promo video - “Formula Haier - The Next Generation” for Haier.

 

We also organized the grand debut of the car in Wuhan, China, as well as the exhibition at Berlin, Germany’s IFA Show, and roadshow at Shanghai’s K11 mall. CBR Media was able to utilize the knowledge and resources to efficiently transport the Formula Haier from China and handle all logistics of the car. These events received great exposure and applause from both the automotive and appliance industry.