CBR Media started working with Bianca in 2021, when she was on the brink of quitting her motorsport career due to financial struggles and lack of racing in Asia in light of the global pandemic. The focus was to build her brand and get her story recognized by fans across the globe to allow them to follow her journey to fulfil her dream of winning a F1 World Championship.

 

Since then Bianca has become one of the hottest young female racing talents globally, racing with ART Grand Prix as a McLaren Development Driver in 2024. Her hard work knows no bounds and this has been recognized and further amplified through the loyal #BiaCrew and The Dark Horse Community consisting of over half a million followers.

 

CBR Media works alongside Bianca to share her latest achievements on track to key media partners in Asia and around the world through regular press releases. We have also worked with several magazines and publications for feature interviews and editorial columns that have elevated her reach and brand message. Bianca takes part in events and is keen on engaging with fans through unique marketing activations